RE-POST: Major Label's Marketing Techniques Used To Break Artists | Chat With Virgin EMI Senior Marketer

I stumbled upon this video. I think you should know more about how the marketing industry works for an emerging artist.

In this episode, Maddy and Alex discussed the different marketing techniques major labels use to break artists with Liberty Wilson who is Senior Marketing at Virgin EMI. We look at how marketing has changed for artists over time, and how social media is playing a crucial part when marketing in the music industry, all while opening up an endless amount of possibilities for musicians today